Puglia Best Wine English version > Enoworld > Salento's wines on the world

Salento’s wines on the international arena.

Brazil, China and Canada: Made in Apulia oenology conquers new markets. Seven distinguished brands join a new project for the internationalization of Salento’s quality wines, led by the Puglia Best Wine Consortium.

The impressive success enjoyed by the wines of Salento, well beyond Italy’s borders, speaks volumes about the quality and credibility of Apulia’s oenology.

The five members of the Puglia Best Wine Consortium are joined for this project by two renowned firms, both based in Salento: Agricole Vallone and Tenute Mater Domini.

Tenute Rubino
Tenute Rubino winery: quality and culture of the territory. An additional value for Salento, the new frontier of the Italian oenological excellence.
 

Candido
Candido: an entrepreneurial history carried out with commitment and with a great consciousness of the viticulture and enological potential of Apulia.
 

Conti Zecca
With a 500 years tradition in viticulture and wine making, Conti Zecca has created a quality wine brand appreciated throughout the world.
 

Consorzio Produttori Primitivo di Manduria
The capital of Primitivo is the city of Manduria, its productive heart is, for sure, the winery Produttori Vini Manduria, Masters in Primitivo.
 

Cantine due Palme
Cantine Due Palme have allowed and continue to allow many small producers to better express their potential.
 

Tenute Mater Domini
Tenute Mater Domini is a great entrepreneurial project for the production of modern and identitary wines. The firm is composed by two land tenures, which are named after their respective manor farms: Masseria Casili and Masseria Fontanelle.

Agricole Vallone
Agricole Vallone, established in 1934, produces and distributes over 500'000 bottles on the national and international market; it is a veritable symbol of Salento's agricultural and productive context.

Apulian brands

It is a well-established trend: Apulian brands are ever more representative of Mediterranean wines on international markets – and in developing markets especially – thanks to their clearly defined territorial identity, which is consistently recognized and appreciated by the consumers and the specialized press. This trend stood out during the 2011 edition of Bordeaux’s Vinexpo, when the stands of southern Italy, along with those of Corsica, Provence, Spain and Portugal, were literally stormed by Chinese and Brazilian journalists and buyers.

Among the several reasons behind the success of Apulian wine, two in particular stand out: on the one hand, its strong territoriality is finely attuned with consumer tastes, which have evolved to include territorial culture along with quality and pleasantness; on the other hand, the recent tendency towards higher prices by Apulian brands has been more than compensated by the quality which they express.

In developing markets, new generation consumers are moving towards non-conformist wines with clear-cut identities; Apulia’s quality wine movement has responded to this trend by investing in the promotion of its sun-drenched territory and of its indigenous, identitary varieties.

The Consortium’s communication strategy

The firms adhering to the Puglia Best Wine Consortium are modernizing the image of Apulia’s oenological tradition, through internationalization projects geared towards specific markets. The Consortium’s communication strategy for 2010 and 2011 has focused primarily on Brazil, Canada and China, by promoting direct contact with buyers, opinion leaders, and the press from these countries; the organization of tasting seminars during international trade fairs, led by Masters of Wine and renowned wine personalities, has been instrumental towards this goal. These are the Consortium’s most important appointments: ExpoVinis Brasil in São Paulo (26th-27th of April), the Hong Kong International Wine & Spirit Fair (3rd-5th of November), and the Italian Trade Commission’s Grandi Degustazioni, in Canada, from the 24th of October to the 3rd of November.

Campagna finanziata
ai sensi del regolamento CE n. 1234/07